Philosophy

Design fascinates me…it always has. Design is one of the very few things on our planet that truly impacts every living person. With just a precursory look, it is easy to see that people are driven to make things more functional, more interesting or more satisfying. Thousands of books have been published. Millions of pictures have been taken. Billions of dollars have been spent. Even still, our thirst for design has not been quenched.

Why does good design draw us in, make us feel whole and put us at ease? Why does good design give us comfort? Why does good design fundamentally shape the way we think about things, the way we move through things and the way we interact with things? The answer to all these questions is quite simple…design matters. Design matters because everything you see has been affected by it. Design is the great equalizer, touching all people. Design is an integral part of our very existence. Take a moment and think about it. Everything you touch and everything you see has, most likely, been designed and redesigned to either improve it’s performance or improve your interaction with it. We should care about design because it speaks volumes about who we are, what we value, where we’ve been and where we’re going. Advancement, in any area of life, is noticeable and valuable because of the intent of its design. You’ll find that to be true at Todd Prince Design as well. Working to exceed expectations is our only goal. Clients will always experience a process that is collaborative, creative, and most importantly, enjoyable.

For me, design is not my job…it is my way of life. I believe that the greatest gift we have been given is our ability to infuse our creations with thoughtful design. Having a career and a life that affords me that opportunity every day is all the proof I need… design matters.